Musinsa to Open Offline Flagship Store in Hongdae

Opening on the 17th of this month at Hongdaeipgu
Showcasing over 150 carefully selected brands online

Musinsa announced on the 3rd that it will open an offline flagship store, ‘Musinsa Hongdae (MUSINSA HONGDAE),’ in Hongdae Entrance, Seoul, on the 17th of this month.

Located right next to Exit 8 of Seoul Subway Line 2, Musinsa Hongdae spans a total area of 463 pyeong from the basement first floor to the third floor. Thanks to its location in a tourist district with heavy foot traffic, it is expected to attract attention not only from domestic consumers but also from foreign tourists.

Musinsa Hongdae features a carefully selected lineup of about 150 brands from those available online. Looking at the floor composition, the basement first floor is dedicated to formal and Amekaji zones, housing brands such as ‘Dope Jason,’ ‘Romantic Move,’ ‘Outstanding,’ ‘Espionage,’ and ‘Pottery.’ On the first floor, visitors can find gore-core and street casual brands like Grails, Bobcat, and Jogersh.

The second and third floors showcase casual-based modern and street mood brands including ‘Nice Ghost Club,’ ‘Romantic Crown,’ ‘Codegraphy,’ and ‘Travel.’ Notably, on the third floor, the women’s accessories brand Stand Oil operates a permanent pop-up store in a shop-in-shop format.

At Musinsa Hongdae, customers can scan QR codes attached to products to receive the same real-time discount benefits as online. This means that membership tier discounts, reward point discounts, and Musinsa Hyundai Card discounts available to Musinsa members can also be enjoyed offline. Additionally, customers can pick up products purchased online through unmanned lockers outside the store or store items bought at the Hongdae store.

A Musinsa representative said, “The Musinsa offline flagship store has seen a steady increase in female customers, making it an attractive space for women to shop as well as men,” adding, “Visitors to Musinsa Hongdae will be able to directly check out popular trendy brand products that were previously only available online and enjoy the same benefits, offering a differentiated experience.”

This content was produced with the assistance of AI translation services.