Busan City to Host 'World Creator Festival @ Busan'

November 4-6, Collaboration with Global Short-Form Platform 'TikTok'

Over 130 Top Creators from Home and Abroad Invited to Busan

Producing Busan-Background Content and Promoting Busan as an International Tourist City

Busan City will hold the ‘World Creator Festival @Busan’ across the entire city of Busan for three days from November 4 to 6.

World Creator Festival @Busan Poster.

The ‘World Creator Festival @Busan’ is one of the core content projects of the Ministry of Culture, Sports and Tourism’s international tourism city initiative and is being held for the first time this year. The event is hosted by Busan City, organized by the Busan Tourism Organization, and partnered with the global short-form platform ‘TikTok’.

This event will invite around 130 carefully selected creators from both domestic and international fields, including those with tens of thousands to millions of followers who represent various sectors, as well as creators whose influence has rapidly grown due to recent trending issues, to Busan.

The city plans to focus on the core values of ‘respect’ and ‘growth’ for this event, aiming to create a festival where outstanding content and creators from around the world are respected and grow together with Busan.

On the first day of the event, creators will be welcomed with Busan’s most representative festival, the ‘Busan Fireworks Festival.’ From the second day, for two days, ‘Networking Day’ will be held at Yeongdo PIAC, ‘Mission Tour’ across Busan, and ‘Networking Night’ at Wyndham Grand Hotel.

‘Networking Day’ is an opportunity for citizens and creators to meet and communicate directly, featuring various events and programs scheduled by time, including ▲fan meetings ▲DJ/busking ▲photo booths ▲beauty zones ▲participatory event programs.

‘Mission Tour’ is a program where creators disperse throughout Busan to visit and experience various tourist attractions, and at ‘Networking Night,’ all creators participating in the festival gather to enjoy a closing ceremony and celebration performances.

The city expects that through this event, creators from various fields will produce content using Busan as a backdrop or theme, thereby directly and indirectly promoting the charm of Busan widely.

The project aims to achieve 200 million content views and produce 1,000 pieces of content.

Additionally, TikTok, as a partner, plans to operate a popup booth linked with the globally popular positive influence campaign ‘BookTok’ for at least three months in Bosudong Bookstore Alley to enrich the event.

Visitors to the booth and participants in events will receive gift certificates usable in Bosudong Bookstore Alley, and if they wish to gift books purchased with the certificates, a postal delivery service will also be provided.

A TikTok representative stated that they considered ways to provide practical economic support to the merchants’ association that has long preserved the historically and traditionally valuable Bosudong Bookstore Alley. It is expected to become a space transcending time and space where new and old information transmission trends meet harmoniously.

‘BookTok’ is a campaign where people share everyday moments related to books through short videos, such as introducing favorite authors or books.

Mayor Park Hyung-jun said, “This event, where domestic and international creators leading global trends gather in large numbers in Busan to stay, create content, network, and interact, can serve as an opportunity to promote the image of Busan as a young and vibrant international tourism city.” He added, “We will do our best to establish it as a representative event of Busan, alongside the Busan Fireworks Festival, Busan International Film Festival, and G-STAR.”

Detailed information about the ‘World Creator Festival @Busan’ can be found on the official website or through social media platforms such as TikTok, YouTube, and Instagram.

This content was produced with the assistance of AI translation services.