Kraver Reveals Growth of Online Beauty B2B Platform 'Uma' Through Numbers

- Over 18,700 members in 190 countries
- Sales growth across various continents including Europe (30%) and North America (21%)

[Photo material: Uma growth trend infographic]

Beauty aggregator startup 'Craver' announced that its online beauty B2B platform 'UMMA' is continuously growing alongside the K-beauty wave.

'UMMA' was launched in 2020 and is a B2B beauty commerce platform with over 18,700 buyers from approximately 190 countries worldwide as members. It has a broad B2B network covering major K-beauty demand countries as well as regions in Africa such as Ghana and Tanzania, and Europe including Kosovo and Poland, establishing itself as an 'online beauty expo' where indie brands can build global channels without additional costs and gauge overseas consumer responses.

In particular, the number of orders on UMMA from January to October this year totaled 4,130, more than 2.3 times higher than the same period last year. It shows a growth curve similar to the 3rd generation K-beauty trend, with sales not concentrated in specific countries. As of October, the regions accounting for the largest share of UMMA's total sales this year are Europe (30%) and North America (21%). Additionally, compared to the previous year during the same period, sales increased 4.7 times in South America, 3.9 times in the Middle East, 3.2 times in Europe, and 2.8 times in Africa, demonstrating growth across various continents beyond Asia. For example, Craver's skincare brand 'Skin1004' successfully completed transactions in new regions such as Colombia, Luxembourg, Ghana, and the Maldives through UMMA this year, resulting in over a 40% increase in sales on UMMA compared to last year.

Currently, UMMA offers not only Skin1004 but also about 140 diverse brands ranging from small and medium brands like Acropass and Needly to AmorePacific's Amos and Etude, and LG Household & Health Care's The Face Shop. The number of products (SKUs) has increased by more than 1.7 times compared to the end of last year, reaching approximately 13,000. It has the advantage of allowing detailed product sales region settings at the individual country level and enables tracking of local sales prices, which has led to a continuous increase in the number of brands joining the platform.

Hyunseok Park, Vice President of Craver, said, "For indie K-beauty brands to realize economies of scale, it is essential to establish a stable sales infrastructure through B2B operations in various overseas countries." He added, "Buyers registered on UMMA possess diverse sales channels including B2C site operations, SNS sales, platform and offline store management, and with a repurchase rate of about 33% this year, we support rapid initial growth overseas."

This content was produced with the assistance of AI translation services.