"US Black Friday Counteraction"... Domestic Retail Industry's 'November Discount Battle' (Comprehensive)

Shinsegae Group's 'SSG Day'... Biggest Benefits of the Year
Lotte Group Also Hosts 'Lotte Red Festival'
Convenience Stores and E-commerce Join In

Ahead of the United States' biggest discount season, Black Friday, and China's Singles' Day, the domestic retail industry has joined the 'November Discount Battle.' From offline stores such as department stores and marts to e-commerce, the largest discount benefits of the year are being prepared.

According to the industry on the 1st, Shinsegae Group will hold 'SSG Day,' the largest shopping festival of the year, from the 13th to the 19th. SSG Day is an event where all Shinsegae Group affiliates (Emart, Gmarket, SSG.com, Property, Starbucks, Emart24, etc.) come together once a year, and this year, 20 major affiliates plan to release 15 trillion won worth of products.

During the event, Emart will offer up to 50% discounts on food items such as pork belly and run a 'SSG Day Exclusive Home Appliance Special Package' featuring Samsung Electronics and LG Electronics. Gmarket and Auction will provide daily 20% discount coupons offering up to 150,000 won off, SSG.com will issue discount coupons up to 15%, and Shinsegae Department Store will run various events such as returning up to 50% of the purchase amount as rewards.

Shinsegae Group SSG Day
[Photo by Shinsegae Group]

Lotte Group also responded with the 'Lotte Red Festival,' held from the 2nd to the 12th.

During the event, Lotte Mart will sell Red King Crab and pork belly at half price when paid with event cards. In addition, processed foods and daily necessities will be sold through various promotions such as 1+1 and 2+1.

During the 'Super Beauty Week' held until the 12th, Lotte Department Store will provide coupons for up to 20% discounts on 11 popular beauty products on a first-come, first-served basis. During the same period, the outlet will hold the 'Surprise Week' event, offering up to an additional 20% discount on products from a total of over 500 brands. Lotte On will showcase 'Red Price,' gathering popular products with up to 50% discounts and exclusive special price items.

Convenience stores have also jumped into the November discount battle.

CU will consecutively run 'Ssweoper Sale' and '2023 Korea Sale Festa' throughout November, selling various products at super special prices. Ssweoper Sale is a special event held from the 1st to the 11th of every month, gathering only popular products with high customer demand in major categories. In November, about 90 products will be offered with various giveaways and discount benefits such as 1+1, 2+1, and 3+3. Korea Sale Festa will provide discounts mainly on private brand (PB) products such as Deuktem Milk and Bakehouse 405.

CU November Super Sale
Photo by BGF Retail

Various e-commerce companies will also focus on November discount events.

11st will hold the 'Grand 11th Day,' the largest shopping festival of the year, until the 11th, selling 13.3 million products at prices discounted up to 73%. Representative products include the 'Samsung Bespoke Jet Wireless Vacuum Cleaner,' 'Korean Pork Belly for Grilling,' 'Roborock Robot Vacuum Cleaner,' and 'LG Gram Laptop.' In addition, various benefits such as daily discount coupons up to 12,000 won will be provided.

Wemakeprice will also hold 'Black Wemakeprice Day' until the 8th. This is the first time in three years since 2020 that Wemakeprice has resumed Black Wemakeprice Day. Through the 1.1 billion won scale 'Black Point Reward,' the first 20,000 customers who purchase event products over 100,000 won will receive Wemakeprice points worth up to 50% of the payment amount. During the event, popular products such as the Galaxy Z Flip5 can be purchased at special prices through the 'Black Time Deal,' which sells major products on a first-come, first-served basis every morning and afternoon.

This content was produced with the assistance of AI translation services.