King Crab and Samgyeopsal Half-Price Festival... Lotte Mart Launches Red Festival

'Lotte Red Festival' from 2nd to 8th
Various promotions including 1+1, 2+1, weekend specials
Up to 20% off popular wine and whiskey

Lotte Mart announced on the 1st that it will hold the "Lotte Red Festival," featuring "half-price products," from the 2nd to the 8th. The shopping festival, involving 11 Lotte affiliates, plans to offer a variety of half-price discount products and provide the best shopping experience.

A model and an employee are introducing king crab promotional products at Lotte Mart Zetaflex Seoul Station branch.
[Photo by Lotte Mart].

The "Red King Crab (chilled, Russian origin)" will be offered at a 50% discount when paid with the event card. Among the three types of king crab?Red, Blue, and Brown?the Red King Crab is considered the highest grade due to its sweet meat and strong vitality. To offer this top-grade king crab at half price, Lotte Mart pre-contracted a king crab fishing vessel with the largest crab importer in Korea, securing about 20 tons of supply stably. To present it in the freshest condition, the king crabs, after customs clearance, are loaded onto live fish transport vehicles and delivered directly to stores for sale.

In celebration of November’s Samgyeopsal Day, "half-price samgyeopsal" will also be sold. This is the most striking offline promotion since the last Samgyeopsal Day (March 3). Domestic chilled pork belly will be offered at a 50% discount when paid with the event card, and pork neck will be available at a 40% discount. To prepare for this, Lotte Mart’s meat MD visited major farms nationwide two months before the event to personally inspect and select products, securing over 200 tons of high-quality supply in advance. Processing and product preparation are carried out at Lotte Mart’s own Fresh Quality Innovation Center, minimizing distribution stages to enhance cost competitiveness.

During the event, various promotions such as "Buy One Get One Free (1+1)," "Buy Two Get One Free (2+1)," and "up to 50% off when purchasing two or more items" will be offered on processed foods and popular daily necessities to reduce consumers’ shopping burdens. Special weekend deals from the 2nd to the 4th are also prepared. From the 2nd to the 5th, all CJ ambient soup products will be sold as 1+1, and from the 3rd to the 5th, "Gimcheon non-destructive sweetness-selected Shine Muscat (1.5kg)" will be offered with a 4,000 won discount. On the 4th and 5th, all bagged ramen sold at Lotte Mart will be available as 2+1 when paid with the event card. "Cooked lobster" will be offered at a 50% discount when paid with the event card.

From the 2nd to the 12th, Lotte Mart stores and the liquor specialty store Bottle Bunker will hold discount events on popular wines and whiskeys. Representative products include 55 types of Lotte Signature wine, Cabernet Sauvignon varietal wines, and port wines, all offered at a 20% discount when paid with the event card. Additionally, 50 popular whiskeys, including "Sherry Cask Whiskey," will be available at up to 20% off for L.Point members. At Bottle Bunker, premium wine glasses such as the "Riedel Fattoamano Red Stem 2 types" will also be sold at a 20% discount when paid with the event card.

Lotte Group’s integrated open membership L.Point has enhanced member benefits, preparing various shopping events such as offering 10 times L.Point accumulation for fresh food purchasers on the 4th and 5th.

This content was produced with the assistance of AI translation services.