KOTRA Introduces 'K-Edutech' in Japan... Creating Business Opportunities

Finding Opportunities Amid the Rapid ICT Adoption in Japan's Education Sector

KOTRA held the '2023 Tokyo e-Learning Award Linked Edutech Roadshow' at the Tokyo Solacity Conference Center from the 31st to the 1st of next month. This roadshow was held in conjunction with the largest annual edutech event in Tokyo, Japan, the 'e-Learning Award Forum 2023.'

Seventeen domestic companies in the edutech sector participated in this roadshow, seeking business partners for entry into the Japanese market. Japanese companies visiting the event showed interest in domestic products and technologies. Our companies expected to accelerate their entry into the Japanese market through this event. On the first day of the event, at the e-learning awards ceremony, domestic companies received awards in the Asia category for ▲coding education robots ▲learning tools for young children ▲and an AI-based exam proctoring program.

On the first day of the event, domestic companies also gained information on Japanese education technology patent trends and local education market entry strategies through the seminar titled 'Japanese Edutech Patents and Entry Strategies.' At the seminar, Wonseok Noh, head of the Korea branch of the Japan Online Training Education Association (JOTEA), stated, "The education paradigm in Japan is changing due to the spread of COVID-19," adding, "The B2C and B2B markets are rapidly growing not only in public education but also in private education."

Japan's Yano Research Institute estimated the local edutech market size this year at 377 billion yen. With the Japanese government implementing policies to realize a digital society and actively utilizing information and communication technology (ICT) in the education sector, it is expected that the related market will grow further. Market research firm HolonIQ predicted that the global edutech market size will increase from approximately $300 billion last year to about $400 billion by 2025.

Kim Samsik, head of KOTRA's Japan Regional Headquarters, said, "Koreans have a strong image as a leading edutech nation utilizing ICT in Japan," adding, "We will continue to prepare various support projects to help excellent domestic edutech companies enter the Japanese market."

This content was produced with the assistance of AI translation services.