Shinhan Financial Group Integrates Digital App Brand as 'Shinhan SOL'
Scheduled Group Digital APP Overhaul Alongside Year-End Launch of 'Universal Simple App'
Shinhan Financial Group announced on the 31st that starting from the 1st of next month, it will integrate and operate the digital application brands of its four major group companies?Shinhan Bank, Shinhan Card, Shinhan Investment Corp., and Shinhan Life?under the unified brand ‘Shinhan SOL.’
This integration of Shinhan Financial’s digital app brands was planned to enhance customer accessibility and elevate the group’s digital brand image by linking the brand power of the group’s representative digital brand, Shinhan SOL Bank, with the digital apps of the major group companies.
Through this reorganization, Shinhan Financial Group’s digital apps will be renamed as follows: ▲Bank Shinhan SOL → Shinhan SOL Bank ▲Card Shinhan Play → Shinhan SOL Pay ▲Shinhan Alpha → Shinhan SOL Securities ▲Shinhan Square → Shinhan SOL Life, with standardization of colors and fonts also being implemented.
Additionally, Shinhan Financial is focusing its capabilities on launching a ‘Universal Simple App’ within the year, which will allow customers to conveniently use the major products and services of the group companies through a single app, thereby enhancing customer convenience through digital transformation.
A Shinhan Financial Group official emphasized, “Based on the group’s unified digital brand, Shinhan SOL, we will continue to provide various financial services that transcend industry boundaries, making it easier and more convenient for customers to use.”
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Meanwhile, the updated digital app brands will be unveiled starting with the Handball League Media Day held on the 1st of next month, followed by broadcasts of sports events such as the Shinhan Bank SOL KBO Professional Baseball and the Women’s Professional Basketball (Incheon Shinhan Bank S-Birds). Each group company’s financial app will be collectively rebranded along with the launch of the ‘Universal Simple App’ within the year.
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