Huawei Applies for Trademark 'Keuge Apseonda'... Targeting Apple?

China's largest telecommunications equipment company, Huawei, has shown confidence in its global business by applying for a trademark for 'Yaoyaolingxian (??先),' which means 'greatly ahead' in Chinese. This move has attracted more attention as it comes amid sluggish sales of competitor Apple iPhones in China.

According to Chinese corporate information platform Qichacha on the 30th, Huawei recently applied for the trademark 'Yaoyaolingxian.' Literally translated, Yaoyaolingxian is an idiom meaning 'greatly ahead.' Since Huawei Consumer Business Group CEO Yu Chengdong mentioned this term 14 times at the press conference commemorating the launch of the Mate 40 series in 2020, it has become a phrase symbolizing Huawei's technological prowess and strategy.

Huawei's confidence peaked with the strong performance of the Mate 60 series launched last September. According to market research firm GfK, sales of Apple's latest iPhone series, the iPhone 15, decreased by 6% compared to the previous year during the first month after its release (September 22). Mobile market research company IDC estimated that Apple's shipments fell by 4% in the third quarter, and Bloomberg reported that both organizations analyzed that the main reason was the market interest in Huawei's new products after their launch.

The Mate 60 series recorded sales of 1.5 million units within one month of its release, more than doubling the sales record of previous models. Hayden Hou, senior analyst at GfK China, stated, "Against the backdrop of Huawei's strong growth, Apple iPhone sales recorded a 6% decline," and evaluated that "the Huawei Mate 60 series will continue to maintain strong sales momentum." Counterpoint estimated that despite supply restrictions due to U.S. regulations, Huawei's Mate 60 Pro sales this year would reach between 5 million and 6 million units. Considering that Huawei sold about 22 million smartphones in total last year, this is a remarkable achievement.

Not only mobile phones but also the automobile business is showing favorable results. Local media reported that the Aito (original name) M7, launched last month, surpassed 70,000 units sold within 45 days of its release. Aito is a new energy vehicle brand jointly launched in 2021 by Huawei and electric vehicle manufacturer Seres. To meet the reservation volume for the new M7, Huawei and Seres are reportedly investing more than 1 billion yuan (approximately 184 billion KRW) to expand the supply chain.

This content was produced with the assistance of AI translation services.