CU's Own Payment System 'CU Money' Gains 50,000 Subscribers in One Month

Subscriber Count Surpasses 10,000 Within 1 Week of Launch
Average Weekly Growth of 172.2%... #1 Among 20s
Up to 10% Off on 39 Items with CU Money Payment in November

CU announced on the 31st that the number of subscribers to its own prepaid charging simple payment service 'CU Money,' launched last month, has surpassed 50,000 in about a month since its launch.

The model is introducing CU's own prepaid recharge easy payment service, 'CU Money'
[Photo by CU].

CU Money is a simple payment service where users charge cash onto a mobile card within CU's commerce application (app) PocketCU and use it linked to their bank accounts.

The number of CU Money subscribers exceeded 10,000 within a week of launch, and thereafter, the number of subscribers increased by an average of 172.2% weekly, surpassing 50,000 on the 26th.

Interest in CU Money was highest among people in their 20s, who tend to have relatively lighter financial burdens. Looking at the age distribution of all CU Money subscribers last month, those in their 20s accounted for the largest share at 26.4%, followed by those in their 30s at 24.5%, teens at 19.1%, 40s at 17.6%, and 50s and above at 12.4%. It is analyzed that the young generation’s high usage rate is due to the ability to enjoy benefits along with frugal consumption through CU Money.

While the existing PocketCU simple payment method was directly linked to credit cards and others, CU Money is a prepaid payment method where customers charge as much cash as they need onto the app’s mobile card, enabling planned consumption. It also automatically files year-end tax adjustments, allowing for up to 30% income deduction. An open event that gave CU Money 2,000 won payback to customers who made payments of 2,000 won or more after linking their accounts for the first time, and accumulated PocketCU membership points up to 5% of the payment amount, also played an effective role.

If a parent becomes the representative and sets their child as a member, purchases can be made by simply entering a phone number and password even without a mobile phone. Purchase details can also be received via real-time alerts.

When paying with CU Money at CU, users can enjoy up to 15% benefits starting from November. Without any separate registration or annual fees, users can register their accounts on the CU Money card through the PocketCU app, charge it, and use it immediately at CU stores nationwide. Up to 5% CU points are accumulated, and an additional 10% discount on '+1 event products' is provided, so PocketCU members can enjoy payment benefits even without previous month’s spending. Membership VIP members receive a basic 2% accumulation plus an additional 3% accumulation when paying with CU Money.

This content was produced with the assistance of AI translation services.