Burger King Launches 'Blyangyang Maximum'... "Unprecedented Visuals"

Burger King announced on the 30th that it will launch two new products called ‘Bulyangyang Bulpihwawawawawabul’ (hereinafter ‘Bulyangyang Maximum’).

Burger's new product 'Bulyangyang Maximum'.
[Photo by Burger King]

Bulyangyang Maximum is a follow-up product that surpasses the naming and visuals of ‘Quattro Maximum... abbreviated’, which caused a sensation with its 39-character long name and huge visuals after its release in April. This naming reflects the consumer trend of preferring intuitive expressions by taking the first letters of the ingredients in the burger and cleverly adding a meme inspired by the online practice of shortening long texts or comments with ‘...see more’, resulting in the witty expression ‘Bulyangyang Maximum...see more’.

The new menu features a juicy and rich meat patty combined with cheese, characterized by layers of 100% pure beef patties grilled over direct fire, complemented by a salty and savory blue cheese sauce and white sliced cheese that provide a deeper flavor. It is available in two options: ‘Bulyangyang Maximum 3’ with three patties and ‘Bulyangyang Maximum 4’ with four patties, allowing customers to choose according to their preference.

To celebrate the launch of the new product, Burger King will hold a consumer participation event using the product’s name from today until December 7. The ‘Speed Touch King’ event challenges participants to quickly tap the five letters ‘Bul, Yang, Pi, Hwa, Wa’ that make up the name Bulyangyang Maximum. Participants can join the event and check their records on the Burger King website and enter the draw. Burger King plans to give away prizes such as PlayStation consoles and AirPods Pro through a lottery.

This content was produced with the assistance of AI translation services.