Lotte Chilsung Launches Fruit Carbonated Drink 'Lemonjin Zero Nine'
Lotte Chilsung Beverage announced on the 30th that it will release ‘Lemonjin ZERO 9’ following the previously launched ‘Lemonjin 4.5’ and ‘Lemonjin 7’.
First introduced in 2021, ‘Lemonjin’ is a fruit carbonated alcoholic beverage characterized by its use of whole lemon infusion, preserving the rich taste and aroma of lemon. It has consistently gained popularity by enhancing the refreshing lemon flavor and allowing for versatile food pairings, catering to consumers who are tired of strong sweetness and seek new fruit flavors.
The newly released Lemonjin ZERO 9 retains the original characteristics of Lemonjin while removing fructose and increasing the alcohol content, maintaining the unique refreshing taste of Lemonjin and expanding options for consumers who prefer higher alcohol beverages.
The product name Lemonjin ZERO 9 intuitively expresses its features: ‘Zero’ for zero fructose and ‘9’ for 9% alcohol content. The packaging uses a silver color to visually convey a light and refreshing feeling. Lemonjin ZERO 9 is available for purchase at major supermarkets and convenience stores nationwide.
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A Lotte Chilsung official stated, “This new product was planned to meet consumers’ demand for zero sugar while providing various choices in alcohol content.” They added, “We plan to carry out marketing activities through new advertisements featuring Lemonjin model An Yujin.”
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