A Warm Meal for 3,000 Won... KB Financial Unveils 'KB Maumgage' Campaign Video

KB Financial Group released a video on the 29th for the ‘KB Maeumgage’ campaign, which introduces stories of small business owners who provide warm meals at affordable prices despite high inflation, along with their signature dishes.

Since September, KB Financial has been operating the ‘KB Maeumgage’ campaign, a win-win program that installs media platforms at 60 affordable-price stores across Seoul and broadcasts KB Financial’s videos and promotional videos of the respective stores through these platforms, providing small business owners with a modest support fund.

The ‘KB Maeumgage’ campaign videos consist of a total of 64 episodes, including three ‘Episodes’ featuring stories of small business owners’ experiences running their stores, one ‘Behind Story’ about the people who planned the campaign, and 60 promotional videos introducing the signature dishes of the Maeumgage stores.

The newly released ‘Warm Table’ episode introduces the story of a kimchi stew restaurant located in the alleys of Macheon Central Market in Songpa-gu. It is a documentary-style video featuring owner Ha Sang-wook, who sells kimchi stew for 3,000 won and offers unlimited servings of rice.

The ‘KB Maeumgage Campaign’ videos can be viewed on KB Financial Group’s YouTube channel, and Kookmin Bank plans to broadcast them on lobby TVs at its branches in the Seoul area for promotion.

Owner Ha Sang-wook said, “Devotion means sharing what I have by sacrificing for my neighbors,” adding, “I hope this place becomes somewhere neighbors can continuously come with peace of mind, enjoy a meal to their heart’s content, and rest.”

A KB Financial official stated, “We sincerely support the owners who prepare warm meals with care at affordable prices even in this era of high inflation, and we planned this video campaign hoping these stories will spread widely,” adding, “KB Financial will further strengthen support for small business owners so that more ‘KB Maeumgage’ stores can exist around us.”

Meanwhile, Kookmin Bank is fulfilling its social responsibility to support small business owners through initiatives such as the ‘Traditional Market Love Sharing Event,’ which purchases groceries from traditional markets to deliver to underprivileged neighbors, and the customized consulting program for self-employed individuals, ‘Visiting KB Soho Mentoring School.’

KB Financial Group, Yeouido, Seoul. Photo by Jinhyung Kang aymsdream@

This content was produced with the assistance of AI translation services.