In addition to concert ticket sales, additional economic effects
Expected to surpass $1 billion for the first time in US concert history

Preliminary estimates indicate that the United States' third-quarter (July-September) gross domestic product (GDP) is expected to rise significantly compared to the previous quarter, with analyses suggesting that pop stars Taylor Swift and Beyonc? have made substantial contributions to this growth.


On the 25th (local time), Carl Ricardona, BNP Paribas' U.S. economist, stated in an interview with Fox Business, "Following the end of the COVID-19 pandemic, vigorous pent-up consumption has been concentrated in the service sector, and Taylor Swift was a prominent symbol of this last summer."


In a note sent to clients, Jeffrey Kleintop, Charles Schwab's Chief Global Investment Strategist, also predicted, "Thanks to summer travel and entertainment spending, U.S. GDP in the third quarter will surge to 4.3%."


American pop singer Taylor Swift. [Image source=AP Yonhap News]

American pop singer Taylor Swift. [Image source=AP Yonhap News]

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During this period, spending on services such as concerts, sports events, hotel accommodations, air travel, and trips to Las Vegas increased significantly, with revenues related to Taylor Swift's and Beyonc?'s tours playing a major role.


According to foreign media, Swift's tour, the 'Eras Tour,' has so far generated $780 million (approximately 1.0568 trillion KRW). Additionally, the economic impact from audience spending on transportation, lodging, food and beverages, and other related expenses reached $5 billion (about 6.35 trillion KRW), stimulating the economy.


Beyonc?'s tour, the 'Renaissance World Tour,' reportedly recorded ticket sales revenue of $460 million (approximately 623.2 billion KRW).


However, due to high interest rates and stricter lending standards, economic sluggishness has already begun and is expected to continue for the remainder of the year.


Accordingly, BNP also estimated that U.S. growth in the fourth quarter (October-December) will fall back to 1.5%. This figure is lower than the 2-3% growth rate experts consider indicative of a healthy economy. The U.S. GDP grew by 2.1% in the second quarter.


Meanwhile, Swift is predicted to generate $1 billion (approximately 1.27 trillion KRW) in concert revenue this year, marking the first time in U.S. concert history to reach this milestone.


According to foreign media, Swift is expected to surpass Elton John's long-held record for the highest tour revenue in U.S. concert history by earning over $1 billion in concert revenue this year. John has earned $887 million from concerts held from 2018 through this year as of this month.



The significant economic ripple effect caused by Swift's activities has led to the coining of the term "Swiftonomics," a blend of Taylor Alison Swift and economics, meaning that Swift's performances have generated economic impact. It is also referred to as "Taylornomics."


This content was produced with the assistance of AI translation services.

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