Harim Expands Dummy Meal Soup Dish Lineup to 20 Varieties

TVC Also Fully On Air

Harim announced on the 26th that it has strengthened the lineup of Dumisik soup dishes, which faithfully capture the expertise and dedication of famous restaurants using the finest ingredients.

Harim Dummy-style Soup Dish TVC
Photo by Harim

Since its launch last year, Harim's soup dishes have expanded their product line to 20 varieties to date. Notably, Dumisik Budae Jjigae and Sirloin Budae Jjigae use ham flavored with Gwangcheon cave-fermented shrimp sauce to enhance the umami taste.

Dumisik Beef Seaweed Soup and Hanwoo Seaweed Soup insist on using only Goheung seaweed, renowned nationwide for its top quality, while Dumisik Chadol Doenjang Jjigae brings out the rich and deep flavor of doenjang stew with a recipe developed in-house. Dumisik Galbitang also simmers ribs in Harim’s secret soy sauce recipe to infuse flavor deep into the meat.

In line with strengthening the Dumisik soup dish lineup, Harim will actively proceed with TV commercials. Each soup dish video conveys the brand identity of “the uncompromising dedication of famous restaurants made easy,” complemented by narration from a highly trustworthy voice actor.

A Harim representative stated, "Going forward, Dumisik soup dishes will be positioned not merely for convenience but as products enjoyed because they taste better than homemade, leading the trend in the domestic soup dish market."

This content was produced with the assistance of AI translation services.