HiteJinro and Yonsei University Cheerleading Squad Launch 'Clean Campus' Project

'Cheongjeong Lager - Terra' Eco-Friendly Activity
Recycling Waste Resources Used in University to Create Goods
Giving Back to Students

HiteJinro announced on the 26th that it will continue the 'Clean Campus' project, an eco-friendly activity for the 'Clean Lager - Terra,' in collaboration with the Yonsei University cheering squad.

Upcycling Goods String Backpack
Photo by HiteJinro

The Clean Campus project is part of the ongoing clean activities since the launch of Terra, where university students who are highly interested in ESG (Environmental, Social, and Governance) and eco-friendly activities create upcycled goods using waste resources generated on campus and return them to the students.

In July, HiteJinro produced and sold goods by collaborating with the upcycling fashion brand 'Eolkin,' using discarded canvases from the art university as the first result of the project. The proceeds from the goods sales were used for a return project that donated new canvases to the university that collected the waste resources.

This time, in collaboration with the Yonsei University cheering squad, banners that were used once and discarded in the university area were directly collected and reborn as upcycled bags through the global upcycling brand 'Nukak.'

The goods were made in the form of a 'string backpack,' which has recently become a preferred daily item, characterized by high completeness and unique designs for each, making them highly rare. Additionally, a tag illustrating the entire process from Terra's eco-friendly logo to collection and production was attached to convey the eco-friendly meaning.

This upcycled goods will be distributed to Yonsei University students through the Yonsei University cheering squad's social media (SNS) promotion.

This content was produced with the assistance of AI translation services.