"The Grand 11th Day is Back"... 140 Popular Brands Participate
11st Street announced on the 26th that it will hold the ‘2023 Grand 11th Day’ for 11 days from November 1 to 11.
The Grand 11th Day is the biggest annual discount event that 11st Street has held every November since 2008. This year’s Grand 11th Day is planned as an unprecedented event by strengthening partnerships with popular online and offline platforms to reduce customers’ shopping cart price burdens and provide the joy of shopping.
First, through the monthly ‘Monthly 11th Day’ collaboration, including 40 ‘Premium Partnership’ brands such as Samsung Electronics, LG Electronics, Google, Dyson, CJ CheilJedang, Coca-Cola, and Roborock?an increase from last year?along with about 140 brands favored by customers, will be prominently featured through ‘Today’s Brand’ and ‘Brand Deal’ promotions.
Pre-participation events will also be held until the 31st. From November 1 to 10, 1,111 customers who apply for event alarms for special exhibitions with premium brands will be selected by lottery to receive chicken and coffee gifticons. An event will also be held where entering a secret coupon code grants one discount coupon per ID on a first-come, first-served basis, usable on the event day.
Abundant benefits have been prepared. From November 1, a ‘KakaoPay’ exclusive discount coupon will be issued as a new payment service, and quiz events offering discount coupons from ‘Yogiyo’ and ‘Yogi-ottae’, ‘OK Cashback’ points, and 11st Street shopping support funds will be conducted. E-coupon discount events and customer events will also be held with ‘GS25’, ‘Lotte Cinema’, ‘Paris Baguette’, ‘Baskin Robbins’, and ‘Content Wave’.
Radical discount events will also be introduced. After three years, a group purchase event allowing purchases at special prices upon reaching target application quantities will return, and popular mart products and daily necessities will be sold at 50% discount in the ‘Half-Price Deal’. E-coupons such as dining gift certificates will be offered at special prices in the ‘Lunch Special Deal’, and the ‘Lucky Shooting Box’ event will sell shooting delivery products worth about 50,000 KRW at a discounted price of 9,900 KRW.
Additionally, the main event of the Grand 11th Day, ‘Time Deal’, will be increased about twofold compared to last year’s event, and a total of 111 live broadcasts will be conducted during the event period through ‘LIVE11’. Various customer participation promotions and SNS events such as ‘Open Run’, where customers can win prizes including luxury hotel stays, luxury bags, and premium home appliances, will add fun to shopping.
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Jeon Eun An, president of 11st Street, said, “We will do our best to provide joy beyond expectations with products and benefits worthy of the Grand 11th Day’s reputation.”
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