Modamoda Launches 2nd Generation 'Galbyeon Shampoo', Accelerates Overseas Expansion

Second Half Business Strategy Announcement and New Product Launch
New Browning Product 'Zero Gray Black Shampoo'
Cosmetic Safety Recognized in Strict European Market
Expansion into Global Markets Including the US and Japan

"Modamoda, as a brand that started from innovation aimed at resolving everyday inconveniences, will not only expand its business areas such as hair and skincare but also reinvent itself as a company that helps people's lifestyles with 'a different thought for everyone.'

Bae Hyeong-jin, CEO of Modamoda. Photo by Asia Economy DB

On the 26th, Bae Hyeong-jin, CEO of Modamoda, unveiled the second-generation new product, 'Zero Gray Black Shampoo,' at COEX in Gangnam-gu, Seoul. This product adds a hair coating effect to the existing 'color-changing shampoo,' enabling damaged hair care. He also declared a new vision as a 'global lifestyle' brand. The company plans to accelerate its expansion overseas to the United States, Japan, Europe, and other regions, and broaden its scope from shampoo to skincare.

CEO Bae emphasized that the newly launched product has completed registration with the CPNP, a stringent European cosmetics registration system, and received an Excellent rating from Germany's Dermatest, confirming its safety. Through this, the company plans to actively enter the global market, including Europe.

The second-generation color-changing shampoo, Modamoda Zero Gray Black, combines a new polyphenol ingredient called 'Black Change Complex EX' with a hair coating effect, enabling multi-care for gray hair coverage, robust scalp care, and damaged hair treatment. It provides faster and more reliable gray hair coverage compared to the first-generation Modamoda Pro Change Black Shampoo.

Modamoda, under CEO Bae, has already made a successful debut in the largest hair care market, the United States, with its color-changing shampoo selling out within just 24 hours after being listed on Amazon. Last month, the company launched a new product on Japan's Asahi TV home shopping channel, recording sales of over 2,500 units. Additionally, through business agreements with institutions and companies in Brazil and Poland, it has laid the groundwork for entering the South American and European markets.

CEO Bae stated, "I take great pride in the fact that Modamoda has brought a new paradigm to the shampoo industry through the development of the innovative color-changing shampoo that did not exist before."

This content was produced with the assistance of AI translation services.