GS Shop "Morgan, Winter Premium Line Launch"
GS Shop's leading fashion brand ‘Morgan’ announced on the 26th that it will launch the ‘Winter Premium Line’.
GS Shop will reveal the ‘Winter Premium Line’ for the first time through a Morgan brand relay special broadcast starting at 9:40 PM on the 27th. The line features this year’s fashion trend, the ‘Old Money Look,’ crafted from premium materials such as silk, merino wool, and yak wool.
The broadcast will showcase three products: the ‘Premium Silk Winter Jacket,’ the ‘100% Merino Wool Cable Knit,’ and the ‘Premium Yak Wool Cardigan.’
The Premium Silk Winter Jacket is made from a blend of 46% wool and 15% silk. It is Morgan’s first silk-blend jacket. The subtle sheen of the silk gives it a luxurious feel, and it offers a sophisticated fit when worn. It is available in three colors: black, camel, and blue.
The Morgan 100% Merino Wool Cable Knit is a premium knit made entirely of merino wool. The cable knit pattern, designed with narrow spacing, maximizes a slim silhouette. It comes in four colors: navy, ivory, pink, and green.
The Morgan Premium Yak Wool Cardigan is made from a premium blend of 20% yak wool and 50% merino wool. It is lightweight, and the material’s naturally soft surface helps retain body heat while visually conveying warmth. It features a detachable Morgan signature brooch, adding a classic and luxurious touch. It is offered in three colors: black, beige, and burgundy.
As the new products are introduced during GS Shop’s largest second-half promotion event ‘Sangsangchowol’ held throughout October, a 10% discount is offered for app purchases on the day of the broadcast, along with an additional 7% discount when paying with a Kookmin Card.
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Seominji, MD of the OwnBrand team, stated, “Since appointing Go Junhee as the new model in August last year, Morgan has firmly established itself as GS Shop’s representative brand, surpassing 140 billion KRW in cumulative orders by mid-October this year. We will do our best to ensure it ranks as GS Shop’s top hit product again this year.”
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