Gwangjin-gu Hwayang Jeil Market Beer Festival Successfully Concluded

On the 24th, the Huayang Jeil Market Merchants' Association hosted a Beer Festival... Diverse events tailored to the market's youth demand, including college students... Intense excitement lasting until 10 PM with beer drinking contests, quizzes, DJ performances, and more

On the 24th, the ‘Hwayang Yeonhwa Beer Festival’ filled with youthful energy was held at Hwayangjeil Market in Gwangjin-gu (Mayor Kim Kyung-ho).

Hwayangjeil Market, located near Konkuk University, is one of the places frequented by visitors in their 20s and 30s. In line with the market’s characteristics, a beer festival blending the vitality of the younger generation and the warmth of merchants attracted much attention.

First, various events were held as pre-ceremony activities. Beer drinking contests, rock-paper-scissors games, and quiz competitions captured the audience’s attention. Additionally, the Hwayangjeil Market Merchants’ Association (Chairman Choi Kyu-cheol), which organized the event, held a raffle that was very popular.

The main event further heated up the atmosphere on site. In the market alley with about 80 stores, delicious food and refreshing beer were served, drawing continuous crowds. Merchants attracted attention by dressing in traditional Hong Kong costumes based on the movie ‘Hwayang Yeonhwa’ concept.

A professional DJ’s performance also raised the excitement. Offering diverse music such as hip-hop and jazz, it added to the autumn romance, allowing many to enjoy the coolness of beer along with the music. The festival, which lasted until 10 p.m., ended successfully with about 1,000 attendees.

Kim Kyung-ho, Mayor of Gwangjin-gu, said, “I thank the Hwayangjeil Market Merchants’ Association and many others who worked hard to prepare the festival,” adding, “We will work even harder to help traditional markets regain vitality as a pillar of the local economy.”

This content was produced with the assistance of AI translation services.