Joined Gold Grade with Cumulative Donations Exceeding 500 Million KRW

Home&Shopping announced on the 25th that it is continuously striving to spread a healthy culture of sharing by joining the Seoul Community Chest of Korea's Sharing Excellence Companies.


The 'Fruit of Love Sharing Excellence Companies' is a group of high-value corporate donors. Home&Shopping joined this group to fulfill its corporate social responsibility through sustainable management based on its interest in social issues.


At the Home&Shopping Love Fruit Sharing Prestigious Company Enrollment Ceremony, Lee Won-seop, CEO of Home&Shopping (right), and Shin Hye-young, Secretary General of Seoul Love Fruit, are taking a commemorative photo.

At the Home&Shopping Love Fruit Sharing Prestigious Company Enrollment Ceremony, Lee Won-seop, CEO of Home&Shopping (right), and Shin Hye-young, Secretary General of Seoul Love Fruit, are taking a commemorative photo.

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The 'Sharing Excellence Companies' classify corporate donors with cumulative donations of 100 million KRW or more as regular members, and categorize them into grades based on the total donation amount: ▲100 million KRW or more (Green) ▲300 million KRW or more (Silver) ▲500 million KRW or more (Gold). Home&Shopping joined as a Gold member to promote a continuous and consistent culture of giving, rather than just one-time donation events.


The Fruit of Love Community Chest of Korea, established in 1998, has played a leading role as a representative private welfare organization promoting a culture of sharing through professional fundraising and distribution for about 25 years.



A Home&Shopping official stated, "We will actively participate in the culture of sharing through deep empathy for the difficult realities of our neighbors, and we will continue to make efforts to convey warm hearts and love to our neighbors."


This content was produced with the assistance of AI translation services.

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