Lotte Chilsung Releases '2023 Majuang Gansong Edition'

Labeling of Paintings in Treasure No. 1950 'Gyeonggyo Myeongseungcheop' from Kansong Art Museum Collection
Three Types Including 'Mazouang Larande Pommorol, Nuisainjorjeu, Meurso'

Lotte Chilsung Beverage announced on the 25th that its longest-running domestic wine brand, "Majuang," has released three types of the "2023 Majuang Gansong Edition," which collaborated with artworks from the Gansong Art Museum collection, following last year.

Lotte Chilsung Beverage 'Majuang Nuit Saint Georges & Majuang Meursault'

This product is the second series following the "22 Majuang Gansong Edition" released last year. It is a premium wine featuring three paintings from the Gansong Art Museum's Treasure No. 1950, "Gyeonggyo Myeongseungcheop," on the product labels: "Majuang Lalande Pomerol," "Majuang Nuits-Saint-Georges," and "Majuang Meursault."

"Majuang Lalande Pomerol" uses the label of "Mokmyeokjodon," depicting the sunrise view of Namsan, and is characterized by the complex tannins of Merlot grapes grown in well-drained gravel soil. "Majuang Nuits-Saint-Georges" features "Apgujeong" on its label and uses only Pinot Noir from vines over 70 years old, known for its red fruit aroma and smooth texture. "Majuang Meursault" uses the label of "Songpajin," depicting the summer scenery of Songpa Naru, and is characterized by the deep aroma, texture, acidity, and minerality of Chardonnay.

"Gyeonggyo Myeongseungcheop" is an album of true-view landscape and portrait paintings by Joseon Dynasty’s greatest painter, Gyeomjae Jeong Seon (1676?1759), who reached the pinnacle of his art. It depicts famous scenic spots around Seoul and along the Han River and was designated as a treasure in 2017 in recognition of its historical value.

A Lotte Chilsung Beverage official said, "Since Gyeonggyo Myeongseungcheop is a poetry and painting album that contains the story of the deep and long friendship between Gyeomjae Jeong Seon and his longtime friend Sacheon Lee Byeong-yeon (1671?1751), we planned this collaboration product with the hope that Majuang will be with everyone in every moment of enjoying life, just like the moment when the two masters shared their friendship."

The three premium wines released this time are sold as a set consisting of one bottle of Majuang Lalande Pomerol and two bottles of Majuang Nuits-Saint-Georges and Majuang Meursault. They are limited to 600 bottles and 300 sets respectively and can be purchased at Lotte Department Store, Hyundai Department Store, and Obinomio, among others.

This content was produced with the assistance of AI translation services.