Tous Les Jours Launches New Products Targeting Exam-Taking Generation Students for College Entrance Exam

CJ Foodville's Tous Les Jours announced on the 25th that it will release products conveying messages of support to exam takers ahead of the 2024 College Scholastic Ability Test.

[Photo by CJ Foodville]

The new Tous Les Jours CSAT products were prepared in various configurations through collaboration with artist Jisoo, famous for the Instagram healing toon ‘Kim Tokki,’ loved by the MZ generation (Millennials + Generation Z). They feature positive messages encouraging exam takers through the lively and cute Kim Tokki character.

The representative product, 'Everyday Cheer Up,' is designed to be taken out and enjoyed one each day from D-7 until the exam day. It comes in a colorful drawer-type package design, with eight drawers containing sweet nut chocolates and eight encouraging messages to help shake off worries about the exam.

The 'Lucky Clover Chocolate Set' contains chocolates in four colors shaped like clovers, a symbol of luck. In addition, there are various products such as 'You Can Do It,' consisting of glutinous rice cakes, traditional yeot (Korean taffy), and bonbon chocolates in a book-shaped package, and the appetizing three-color glutinous rice cake 9-piece set 'Cheer Up Together.'

Notably, all products include random Kim Tokki goods such as talisman cards and sticker seals to increase collectible value. With the cute Kim Tokki and encouraging phrases, these products are perfect gifts to support exam takers who have worked hard throughout the year.

When pre-ordering 17 types of CSAT new products through the Tous Les Jours application, customers will receive a 5,000 KRW discount coupon applicable on purchases over 20,000 KRW. Pre-orders are available from today until the 8th of next month, and customers can pick up their orders at their desired store and time during the three days from the 10th to the 12th of next month.

This content was produced with the assistance of AI translation services.