Yuhan-Kimberly Joins Seoul Metropolitan Police Agency's 'Elder Abuse Prevention Campaign'

Campaign Leaflet, Depend Underwear Sample Provided

Yuhan-Kimberly announced on the 23rd that it will participate in the elder abuse prevention campaign organized by the Seoul Metropolitan Police Agency through its senior care brand, ‘Depend’.

Yuhan-Kimberly 'Depend'
[Photo by Yuhan-Kimberly]

According to the 2022 Elder Abuse Status Report published by the Ministry of Health and Welfare, reports and confirmed cases of elder abuse have continuously increased over the past five years. Last year alone, 19,552 cases were reported, of which 6,807 were confirmed as elder abuse. Emotional, physical, neglect, and financial abuse accounted for about 95% of the cases, with 86.2% occurring at home and 9.7% in facilities.

Yuhan-Kimberly decided to promote awareness activities targeting consumers by utilizing its senior business platform. Recently, it provided prevention campaign leaflets and Depend Anshim Plus underwear samples for joint home visit monitoring conducted by the Seoul Metropolitan Police Agency and the Elder Protection Agency.

Depend, which marks its 30th anniversary this year, supplies various incontinence specialty products such as underwear, pads, liners, and caregiving supplies. Recently, it has been focusing on developing diapers and services using Internet of Things (IoT) sensors to ensure timely care for those who have difficulty moving or expressing themselves properly during home or facility care. Additionally, Depend has contributed to creating shared value by donating a portion of its sales to a senior job fund, fostering the senior business ecosystem.

This content was produced with the assistance of AI translation services.