Air Seoul-Line Friends, Character Collaboration Underway
Design Applied Across All Areas Including Airport, In-flight, and Website
Air Seoul announced on the 23rd that it will conduct collaborative marketing with IP Brown, a popular character IP from IPX (formerly Line Friends), and the Line Friends Mini Mini characters.
Line Friends is a mobile messenger used by over 200 million people worldwide. The character IP, which started from Line's original character stickers, has gained great popularity not only in Korea but also overseas in Japan, Southeast Asia, and other regions.
Air Seoul plans to actively utilize Line Friends characters across all areas of domestic and international airports and onboard. Starting from the 23rd, Line Friends characters enhanced with Air Seoul's brand identity will be applied to various areas such as the official website and boarding passes. After December, character-themed in-flight meals and special edition products will be launched.
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An Air Seoul representative said, "Through Line Friends characters, we will be able to approach our main customer base of people in their 20s and 30s more closely," adding, "We expect this collaboration to further increase the interest of the global MZ generation in travel."
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