W Concept Presents 3D Media Art Video at K-Pop Square

Brand Campaign to Expand Online and Offline Customer Touchpoints

Fashion platform W Concept announced on the 22nd that it will showcase 3D media art videos around COEX in Samseong-dong, Gangnam-gu, known as the Korean version of Times Square. The strategy is to enhance brand awareness by conducting large-scale outdoor advertisements in areas with high domestic and international foot traffic ahead of the peak fashion season.

The media art videos will be broadcast until the end of November at locations around COEX such as ‘K-Pop Square’ and ‘H Live’. The video concept is W Concept’s brand slogan, ‘DOUBLE YOUR CONCEPT,’ a pun and double entendre on ‘W Concept.’ It conveys that shopping at W Concept allows customers to maximize their fashion concept that expresses their identity and enjoy double the benefits.

This media art video features the use of W Concept’s logo ‘W’ to visualize textures of this winter’s trendy materials such as leather, metal, angora, and padding. The new ‘anamorphic’ technique is applied, creating an enhanced three-dimensional effect through optical illusions that change depending on the viewer’s position and angle.

To commemorate the video posting, W Concept will hold a customer participation event from the 23rd to December 1st, offering shopping support funds worth 3 million KRW. From the 23rd to the 27th, 20 people who share the campaign’s main video on their personal SNS accounts will be selected by lottery to receive 30,000 points, which can be used like cash at W Concept. Until December 1st, an event will be held where participants film the W Concept video near Samseong Station, share it on SNS, and verify it; one winner will receive 2 million points, and 20 winners will receive 40,000 points each through a lottery.

Kim Min-young, W Concept’s marketing manager, said, “We produced a brand campaign video applying new artistic techniques as an extension of the art marketing we have been conducting this year,” adding, “Starting with the media art video and online events, we will sequentially introduce differentiated shopping benefits that customers can feel until the end of the year.”

This content was produced with the assistance of AI translation services.