NewJeans Chief Producer Min Hee-jin Receives Seoul City Cultural Award

Min Hee-jin, CEO of ADOR, a label under HYBE, has been selected as a recipient of the '72nd Seoul Metropolitan Government Cultural Award.'

CEO Min Hee-jin.
Photo by Adore

On the 20th, the Seoul Metropolitan Government held the 'Seoul Cultural Awards' ceremony and announced the list of 11 cultural and artistic figures of the year. The 'Seoul Cultural Award' honors individuals who have contributed to the development of culture and arts in Seoul, and Min Hee-jin was named in the popular arts category among the 11 award sectors.

The Seoul city officials described Min Hee-jin as the general producer of NewJeans, known as the 'innovation of K-pop,' and a figure who has led the development and globalization of K-pop and popular arts.

Starting with the member composition of NewJeans (Minji, Hanni, Danielle, Haerin, Hyein), Min Hee-jin took charge of the entire album planning and production process, including song selection, album production, and promotion. Through her strategic producing, NewJeans swept domestic and international charts immediately upon their debut in July last year, and continued their success with the single album 'OMG' in January this year and the mini 2nd album 'Get Up' in July.

With 'Get Up,' NewJeans reached the top of the Billboard main album chart 'Billboard 200' within one year of their debut, and all three title tracks of the album?'Super Shy,' 'ETA,' and 'Cool With You'?entered the Billboard main song chart 'Hot 100,' sparking the 'NewJeans syndrome' worldwide.

Min Hee-jin was also recognized for her influence by being selected for this year's 'Billboard Women in Music' and last year's 'Women Influencing the Global Entertainment Industry' by the American magazine Variety.

This content was produced with the assistance of AI translation services.