Hampyeong-gun Holds Hampyeong Cheonji Hanwoo Consumption Promotion Event in Gwangju

Introducing Various Hanwoo Meal Kit Products Including Gogi Gomtang and Seoldo Steak

On the 18th, Hampyeong-gun, Jeollanam-do, announced on the 19th that it successfully held the 2023 Hampyeong Cheonji Hanwoo Consumption Promotion Event at the lawn square of Gwangju Metropolitan City Hall.

The event was attended by about 1,500 people, including Lee Sang-ik, Mayor of Hampyeong-gun, Kang Ki-jung, Mayor of Gwangju Metropolitan City, Jeong Mu-chang, Chairman of Gwangju Metropolitan Council, Jaegwang Hampyeong Hometown Association members, and citizens.

This event has been held annually at the National Assembly since 2011 to enhance the competitiveness of the Hanwoo industry, increase farmers' income, and cultivate the Hampyeong Cheonji Hanwoo brand.

It was held twice in Gwangju Metropolitan City in 2018 and 2019, then suspended due to COVID-19, and resumed this year in Gwangju Metropolitan City after four years.

During the event, the county operated a discount sales booth selling products at prices 20-30% lower than the market price, which attracted great popularity among consumers.

Gifts such as Hampyeong Nabi Rice (500g) and a set of three Hampyeong Cheonji Hanwoo Beef Bone Soup packs were also given depending on the purchase amount.

Additionally, Hampyeong Livestock Cooperative sold meal kit products including meat bone soup and health soup newly launched in the second half of this year as processed and distributed products from less-preferred meat, as well as sirloin steak, Eonyang-style bulgogi, and bone soup.

At the tasting event held in the afternoon, 1+ grade or higher grilling sirloin and meat for yukhoe (Korean beef tartare) captivated the attendees’ taste buds.

After the tasting session, a lucky draw event was held, giving various gifts such as Hampyeong Cheonji Hanwoo gift sets and meal kit sets to 20 winners.

Mayor Lee Sang-ik said, “We held the tasting event to cooperate with the neighboring Gwangju City and promote the excellence of the Hampyeong Cheonji Hanwoo brand,” adding, “We will make further efforts to build a unique brand and improve the marketability of Hampyeong Cheonji Hanwoo.”

This content was produced with the assistance of AI translation services.