The Nature Holdings Selects Actor Park Sung-hoon as Model for 'National Geographic Apparel'
Strengthening Communication with Existing Model Kim Da-mi Domestically and Internationally
National Geographic Apparel, operated by lifestyle specialist The Nature Holdings, announced on the 19th that actor Park Sung-hoon has been selected as the new male model for the 2023 Fall/Winter (F/W) season.
The Nature Holdings chose actor Park Sung-hoon as a model, judging him to be a suitable figure to communicate with the brand's main customer base, the MZ generation (Millennials + Generation Z). In particular, through actor Park Sung-hoon, National Geographic Apparel plans to actively secure not only female customers, with whom actor Kim Da-mi has been working as a model since last year, but also male customers.
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Along with this, National Geographic Apparel released a 2023 winter season padding photo shoot emphasizing actor Park Sung-hoon's stylishness. A representative from The Nature Holdings stated, “In global markets such as China, Hong Kong, and Taiwan, where National Geographic Apparel has expanded, Park Sung-hoon will work as a model alongside actor Kim Da-mi to further strengthen the ‘Yellow Square’ fandom base.”
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