Lotte Homeshopping, Mongolian Cashmere Brand 'Goyo'... 1,000 Pieces Sold in 10 Minutes

Exclusive Launch Broadcast on the 12th

Lotte Homeshopping announced on the 18th that the Mongolian cashmere brand 'Goyo,' which it exclusively launched on the 12th, sold 1,000 pieces within 10 minutes of the broadcast.

Goyo is a premium Mongolian cashmere brand newly launched by Lotte Homeshopping after a year of preparation targeting this winter season. During the launch broadcast, four new products including whole garment pullovers, zip-up jackets, and knit pants were introduced, and achieved 5,000 sets ordered and 1 billion KRW in sales within 60 minutes of the broadcast.

Lotte Homeshopping Launches Mongolian Cashmere Brand Goyo
[Photo by Lotte Homeshopping]

In particular, the representative item, the whole garment pullover, featuring a soft material with a mock neck design that gently wraps the neckline and accent colors, sold 1,000 pieces within 10 minutes after the broadcast started, causing some colors and sizes to sell out. The shawl, with a total length of 185 cm, can be used in various ways as a poncho, cape, or muffler, and despite its relatively high price in the high 200,000 KRW range, demand surged.

Lotte Homeshopping will hold a second broadcast of Goyo on the 25th at 9:45 PM through its flagship fashion program ‘Sujeong SHOP,’ where it plans to sell whole garment pullovers, jogger pants, hooded zip-ups, and more. In early next month, it will launch a 1 million KRW range cashmere 100 long coat.

A Lotte Homeshopping official said, "The Mongolian cashmere brand Goyo, which uses 100% top-grade yarn, is receiving a positive response from customers as soon as it launched," adding, "The top-quality material, sophisticated design, and reasonable price seem to meet the needs of customers pursuing the old money look, and we plan to continue introducing various luxurious and refined style items going forward."

This content was produced with the assistance of AI translation services.