SSG.com Opens Official Store for Cycling Wear 'Rapha'

SSG.com announced on the 18th that it will open the official store of Rapha, a global cycling wear specialty brand.

Rapha is a premium cycling wear brand launched in the UK in 2004. It is well known for its strict brand management, operating more than 20 stores worldwide exclusively as directly managed stores. In Korea, it entered the market in 2016 and officially sells only through the flagship store "Rapha Clubhouse" opened in Garosugil, Sinsa-dong, Seoul. Rapha has gained great popularity among domestic cycling enthusiasts, especially since the pandemic, coinciding with the explosive increase in domestic outdoor activity demand, earning the nickname "the uniform of the Han River."

Through Rapha's official store, which officially opens on the 18th, SSG.com will first showcase about 50 representative items preferred by domestic customers, including apparel, shoes, and accessories. Afterwards, they plan to add product lineups weekly in consultation with Rapha's UK headquarters. Prices at Rapha's SSG.com official store range widely, with jerseys priced between 100,000 to 250,000 KRW, bib shorts (padded shorts) between 140,000 to 350,000 KRW, jackets between 150,000 to 640,000 KRW, shoes between 60,000 to 390,000 KRW, and bags between 40,000 to 790,000 KRW.

Lee Ye-jung, a buyer at SSG.com, said, "We hope customers will enjoy Rapha's popular products along with the diverse benefits provided by SSG.com."

This content was produced with the assistance of AI translation services.