10th Anniversary of LG Dios Ice Water Purifier Refrigerator... Refreshingly Giving Back
LG Electronics held a social contribution event to celebrate the 10th anniversary of the domestic launch of the DIOS Ice Water Purifier Refrigerator.
On the 17th, LG Electronics donated 30 million KRW raised through the "Ice Bucket Comment Challenge with LG Ice Water Purifier Refrigerator," held online last month, to the non-profit foundation "Seungil Hope Foundation" for patients with Lou Gehrig's disease. The donation ceremony was attended by Yoon Sung-il, Executive Vice President of LG Electronics Kitchen Solution Marketing, and singer Sean, co-representative of the Seungil Hope Foundation.
This event was planned as part of activities to share the love received from customers over 10 years by the DIOS Ice Water Purifier Refrigerator with society.
In 2013, LG Electronics first launched the ice water purifier refrigerator in Korea, emphasizing differentiated customer experiences such as space efficiency and ease of use, greatly transforming the kitchen landscape.
The DIOS Objet Collection Ice Water Purifier Refrigerator features convenient usability along with differentiated hygiene management functions. LG Electronics equipped it with the ‘UVnano’ function, which automatically sterilizes the water outlet where purified water comes out with UV LED for 10 minutes every hour. Additionally, it applies a three-stage safe water purification filter that reduces nine types of heavy metals and fine particles, and removes bacteria such as E. coli and food poisoning-causing norovirus.
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The ‘Craft Ice’ function, which makes round ice about 50 millimeters (mm) in diameter, allows customers to easily enjoy premium-shaped ice at home, gaining steady popularity among those who enjoy home parties and drinking alone.
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