JOT, AK Suwon Branch Opens First Official Store in Korea

[Image source: JOTTI]

StarLux (CEO An Jong-hoon) has taken charge of distributing the French premium down brand J.O.T.T in Korea, choosing AK Plaza Suwon Branch as its first official store in the country.

J.O.T.T is a brand born in 2010 in Marseille, southern France, and has established itself as the "French national padding." The brand boasts a wide range of colors, a convenient smart pouch for portability, and stylish designs.

True to its nickname as the "national padding," J.O.T.T offers products suitable for all ages, from infants to adults. It is ideal for matching as "family looks" or "couple looks," and due to its lightweight comfort, it is expected to solidify its position as a lightweight padding brand in Korea as well.

The first official J.O.T.T store, located on the first floor of AK Plaza Suwon Branch, strongly conveys the brand identity from the exterior entrance. The store, infused with French sensibility, attracts attention by covering three sides of the store with the brand’s signature pouches. Additionally, the brand’s colorful products brighten the overall atmosphere of the store. In this regard, J.O.T.T AK Plaza Suwon Branch can be described as a store that delights the eyes first.

A brand representative said, "J.O.T.T is a brand that conveys the messages of ‘Colorful,’ ‘Joyful,’ ‘Packable,’ and ‘Family.’ As the first official store in Korea, J.O.T.T AK Suwon Branch will continuously deliver the brand message through all in-store presentations."

J.O.T.T can be found at the offline AK Suwon Branch store and the official online store ‘561.’

This content was produced with the assistance of AI translation services.