At 10 AM on the 18th at BEXCO, linked with the '2023 KB Good Job, Busan Job (JOB) Festival'

Job policy promotion, policy guidance, job experience, flea market & rest, and event zones 구성

Busan City will hold the ‘2023 Illuwa Festival’ at 10 a.m. on the 18th at the outdoor plaza of BEXCO.

2023 Ilwoowa Festival Promotional Poster.

2023 Ilwoowa Festival Promotional Poster.

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The Illuwa Festival is an experiential job festival where any citizen can easily understand and directly experience Busan’s job projects and policies.


Under the slogan of a ‘new concept job festival,’ it has been held since 2017 and is now in its 7th year.


In particular, this year’s event is expected to be a job festival enjoyed by many job seekers as it is held at the BEXCO outdoor plaza in conjunction with the job fair ‘2023 KB Good Job, Busan Job (JOB) Festival’ (expected to attract around 20,000 participants) held on the same day at BEXCO Exhibition Hall 1.


This event consists of the following zones where citizens can enjoy and experience Busan’s job policies: ▲Job Policy Promotion Zone ▲Policy Guidance Zone ▲Job Experience Zone ▲Flea Market & Rest Zone ▲Event Zone.


Especially this year, the event will prepare unique job experiences themed around time travel and provide participants with detailed job information and recruitment information from promising local companies.


▲In the Job Policy Promotion Zone, visitors can get an overview of the vision and importance of job policies and see job projects by sector at a glance, as well as check various support measures for different groups such as youth, middle-aged and elderly, women, and people with disabilities, starting from Busan City’s job policy direction.


The Policy Guidance Zone offers detailed explanations and consultations about jobs.


▲Separate promotion and consultation booths are set up for participants interested in job projects in five areas including youth, middle-aged and elderly, women, people with disabilities, and the Busan Digital Innovation Academy.


▲The Job Experience Zone will be operated in an engaging and practical way to allow participants to easily and enjoyably experience major industries and related jobs in the Busan area.


The experience event is themed around time travel, allowing participants to experience jobs in 10 different contents in the order of Busan’s industrial development, starting with traditional industries such as shipbuilding and marine (1920s), followed by footwear (1960s), seafood processing (1980s), tourism and MICE (2000s), social value management (ESG), and smart farms (2020s).


▲In the Flea Market & Rest Zone, visitors can purchase products from social economy enterprises and relax at cafes, while the Event Zone offers various prizes and free vouchers for food trucks and cafes.


Additionally, promising local companies based in Busan will participate in corporate promotion events and operate corporate promotion booths that provide job seekers with valuable recruitment tips.



Shin Chang-ho, Director of the Digital Economy Innovation Office of Busan City, said, “Through the Illuwa Festival, we expect not only to share Busan City’s job policies and their achievements with citizens but also to introduce job policies in an easy and fun way to enhance understanding of job policies.” He added, “We especially hope that many job seekers participating in the ‘2023 KB Good Job, Busan Job (JOB) Festival’ will join the event to relieve stress related to employment and recharge themselves.”


This content was produced with the assistance of AI translation services.

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