Dr. Forhair, Offline Entry into Costco USA

Dr.FORHAIR announced its full-scale entry into the U.S. market by launching its products in Costco offline stores, a leading distribution channel in the United States.

Dr.FORHAIR stated on the 13th that starting from the 1st of this month, it will showcase its flagship product, ‘Poligen Original Shampoo,’ at 50 Costco locations across five states: California, Florida, Hawaii, New Jersey, and New York.

Poligen Original Shampoo is a representative product that has recorded cumulative sales of 20 million units in the domestic market (including the Poligen shampoo series: Original, Plus, Intense, Cell-Energy, Bio-3, Silk, and Dandruff Care). Leading with this product, the company plans to firmly establish its presence in the U.S. market.

Since entering Costco’s online mall in 2021, Dr.FORHAIR has expanded customer touchpoints across both online and offline markets by operating a pop-up store at the Allure Store in New York last November. The company plans to continue expanding its stores in the U.S. and introduce various promotional activities.

A representative from Dr.FORHAIR said, “The launch of our first offline store in the U.S. is very meaningful as it signifies recognition of our product quality within the country,” adding, “We will continue to strive to establish ourselves as a leading brand representing K-scalp care based on excellent product quality and expertise.”

This content was produced with the assistance of AI translation services.