KOTRA to Publish Report on Visits to Famous Overseas Exhibitions with Hana Securities
Series Report Published Containing Analysis of Overseas Exhibitions Related to Advanced Industries
KOTRA announced on the 13th that it has signed a business agreement with Hana Securities to publish a series of 'Global Promising Exhibition Exploration Reports.' This is to support the overseas marketing and investment expansion of our medium-sized and small enterprises.
Overseas exhibitions are a preferred overseas marketing tool for export companies. In line with domestic companies' interest in promising overseas exhibitions, KOTRA delivers vivid on-site information of global promising exhibitions linked to national advanced strategic industries (semiconductors, displays, secondary batteries, etc.) through reports.
To this end, KOTRA collaborates with Hana Securities Research Center, a specialized research firm. Analysts matched to each promising exhibition by industry directly visit the exhibition sites and publish reports. The reports include professional industry analysis information useful for overseas marketing and information on new product trends of global companies.
The first published report this month, 'TechCrunch Disrupt Exploration,' contains analysis of industry trends by major categories such as ▲Artificial Intelligence (AI) ▲Software as a Service (SaaS) ▲Fintech. In the second half of the year, KOTRA plans to sequentially publish exploration reports related to the European Society for Medical Oncology (ESMO) held next month, the CPHI Worldwide pharmaceutical industry exhibition, as well as the Radiological Society of North America (RSNA) scheduled for November.
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Yoo Jung-yeol, President of KOTRA, said, "Even companies that do not participate in overseas exhibitions will be able to acquire vivid information and discover new business opportunities through the exploration reports," adding, "We will continue to strengthen the functions of information production and dissemination."
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