Shinsegae L&B and Moet Hennessy Launch 'Luxury and More' Promotion
Shinsegae L&B announced on the 11th that it will hold the 'Luxury and More' promotion in collaboration with Mo?t Hennessy at 46 Wine & More stores nationwide until November 8.
Mo?t Hennessy is the alcoholic beverages division of the French luxury conglomerate LVMH Group, handling champagnes including Krug, Dom P?rignon, Veuve Clicquot, as well as wines such as Joseph Phelps Vineyard and Cloudy Bay. During the promotion period, Shinsegae L&B plans to showcase Mo?t Hennessy's key brands. Limited quantities of rare champagnes will be sold, including Krug’s 'Clos d'Ambonnay 2006', made exclusively from Pinot Noir produced in 2006, 'Dom P?rignon Ros? P2 Vintage 2000', and 'Veuve Clicquot Prise Ros? Smeg Edition'.
To commemorate the collaboration with Mo?t Hennessy, products being introduced for the first time in offline stores have also been prepared. 'Ros? Vintage Lady Gaga Luminous 2008', created through a collaboration between Dom P?rignon and Lady Gaga, will be available in two sizes: 1.5L and 3L, with 120 bottles and 26 bottles respectively. Ruinart’s 'Dom Ruinart Blanc de Blancs 2010' will have 120 bottles, and 'Dom Ruinart Ros? 2009' will have 60 bottles ready.
In addition, large quantities of major brand champagnes such as Veuve Clicquot 'Yellow Label' with 1,200 bottles and Dom P?rignon 'Vintage 2013' with 600 bottles will be prepared. Various wines can also be found, including Joseph Phelps Vineyard’s signature blending wine 'Insignia' and New Zealand’s representative wine Cloudy Bay’s 'Sauvignon Blanc'. Except for some items, the promotional products can also be purchased at the Wine & More online mall.
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A Shinsegae L&B official said, “This promotion is a large-scale brand event with about 6,000 bottles prepared, planned to provide customers with a rich and diverse alcoholic beverage experience,” and added, “We hope you enjoy the diverse selection of Mo?t Hennessy’s alcoholic beverages.”
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