EXCO Partners with Germany's Messe Frankfurt, the World's 3rd Largest Exhibition Organizer... "Leap to a Global Exhibition Venue"

EXCO (CEO Lee Sang-gil) announced on the 11th that it has established a cooperative relationship with Messe Frankfurt (Chairman Wolfgang Marzin), a German exhibition and convention center that visited Korea on the 10th, to share plans for the internationalization of EXCO's major exhibitions and exhibition hall operations, and to promote the development of the MICE industry.

This meeting was a follow-up to the exhibition exchange discussions between EXCO CEO Lee Sang-gil and Messe Frankfurt held in Frankfurt, Germany, last September. Chairman Wolfgang Marzin of Messe Frankfurt visited Korea to explore ways to link with EXCO's major industrial exhibitions and to share operational know-how of Messe Frankfurt's exhibition halls.

Lee Sang-gil, CEO of EXCO (right), is shaking hands after discussing a cooperative relationship with Wolfgang Matzin, Chairman of Messe Frankfurt in Germany, which boasts the world's third-largest scale.

Founded in 1911, Messe Frankfurt is the world's third-largest exhibition center with an indoor exhibition area of 400,000㎡ and 11 halls. Messe Frankfurt also hosts over 300 exhibitions in more than 50 countries, including the world's largest book fair, the Frankfurter Buchmesse, the world's largest lighting and sound industry fair Prolight+Sound, and the Frankfurt Motor Show (IAA), one of the world's top three motor shows. It is also the world's largest exhibition organizer owning its own exhibition halls.

EXCO discussed ways to maximize synergy by linking its ‘International Fire Safety Expo’ and ‘Korea Future Mobility Expo’ with similar industry exhibitions hosted by Messe Frankfurt, such as ‘INTERSEC’, an exhibition for fire safety, security, and health, and ‘Automechanika’, an automotive parts exhibition. Both organizations plan to strengthen their mutual networks to build trust through continuous exchanges and to concretize future cooperation plans.

Additionally, both organizations plan to continue their cooperation in the MICE sector by mutually sharing facility operation know-how to enhance convenience for global visitors.

Lee Sang-gil, CEO of EXCO, said, “When I was working for Daegu City, I was in charge of establishing EXCO, the first local exhibition and convention center, and benchmarked world-class exhibition centers. It is meaningful to discuss the internationalization and MICE industry development of EXCO with Messe Frankfurt, Germany’s top exhibition center.” He added, “We will lay the foundation for EXCO to leap forward as a global exhibition and convention center through collaboration with Messe Frankfurt.”

This content was produced with the assistance of AI translation services.