Samsung Electro-Mechanics Selected as Hyundai Motor's 1st Tier Supplier... Strengthening Collaboration in Camera Sector
Supply of Two Types Including Cameras for Parking Support System Application
Samsung Electro-Mechanics is expanding its presence in the automotive electronics market by establishing a partnership with Hyundai Motor Company and Kia.
On the 9th, Samsung Electro-Mechanics announced that it has been selected as a first-tier supplier by Hyundai Motor Company and Kia, recognized for its excellent technology, quality, and stable product supply capabilities in the automotive camera sector. Samsung Electro-Mechanics plans to supply two types of cameras for Hyundai Motor Company and Kia vehicles: SVM (Surround View Monitor) cameras and rear-view monitor cameras.
The SVM and rear-view monitoring cameras supplied this time are used in parking assistance systems that display the surroundings of the vehicle on video. Samsung Electro-Mechanics applied a special technique to the lens bonding area to block unnecessary light inflow, securing visibility and safety. In particular, the water-repellent performance maintenance time of this product is about 2,000 hours, approximately 1.5 times longer than previously released products, making it the industry’s highest level.
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The market size for automotive camera modules is a high-growth sector expected to grow at an average annual rate of about 16%, from $4.3 billion in 2022 to $8.9 billion in 2027. Jang Deok-hyun, CEO of Samsung Electro-Mechanics, said, "Being selected as a first-tier supplier by Hyundai Motor Company and Kia this time has proven our product competitiveness in the automotive electronics market." He added, "Based on the know-how accumulated from IT cameras, including lens design technology and manufacturing internalization, the company will provide solutions that enhance customer value through building a cutting-edge automotive camera lineup and strengthening production capabilities."
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