Busan Port Authority Official Mascot 'Haebeom-i' Gets a Makeover

Busan Port Authority (BPA) officially launched the renewed official mascot character on the 5th.

BPA collected opinions from the public and employees, maintaining the identity of the existing representative character based on the killer whale while partially updating the design to reflect the latest trends.

The mascot, the killer whale character, symbolizes the strength of a world-class port. The character's name, ‘Haebeom-i,’ selected through a national contest in 2021, remains unchanged.

After renewing the character design in July 2022, Busan Port Authority has been continuously improving it for about a year and has also devised various promotional strategies.

Busan Port Authority President Kang Jun-seok and the official mascot Haebeom are taking a commemorative photo.

BPA focused on promoting the character to widely publicize Busan Port both domestically and internationally by delivering a friendly and lovable brand image to the public.

First, a sub-character named ‘Bboobboo’ was newly created to further increase the utilization of the official character ‘Haebeom-i.’ They plan to use the synergy effect of the two characters in various promotional contents.

Additionally, they produced wearable and movable mascot costumes of ‘Haebeom-i’ and ‘Bboobboo,’ which were first revealed through SNS content.

In the future, on-site marketing using mascot costumes will be carried out at representative tourist spots in Busan, such as Haeundae Beach and Busan Citizens Park, which attract many citizens and tourists, to widely promote the official characters.

Various character promotion activities will also be conducted, including distributing mobile emoticons, installing photo zones inside the Busan Port International Passenger Terminal, and distributing character calendars, so that all citizens can enjoy them.

Kang Jun-seok, President of BPA, said, “We expect that the renewed official mascots Haebeom-i and Bboobboo will become more widely known, bringing BPA closer to the public and playing a role in widely promoting Busan Port both domestically and internationally.”

This content was produced with the assistance of AI translation services.