Namyang Dairy Launches Wadadagom Package Commemorative 'Bulgaris Bowel Movement Contest'

Points Accumulation Until the 9th of Next Month for Goods and Prize Offers

Namyang Dairy Products announced on the 6th that it will hold the 'Bulgari's Bowel Movement Contest' promotion for all consumers in South Korea until the 9th of next month.

Namyang Dairy Products 'Bulgaris Bowel Movement Contest'
Photo by Namyang Dairy Products

This event was prepared to commemorate the launch of a new package featuring the popular emoticon character 'Wadadagom.' By entering the random number found by peeling off the product label on the official Bulgari's website, consumers can accumulate points and purchase limited edition goods. The top three point accumulators will also receive prizes such as LG StanbyME GO, Airwrap Multi Styler, and Galaxy Watch 6.

Namyang Dairy Products will create 'Wadadagom Street' along Gangnam-daero near Gangnam Station on Subway Line 2 and Sinnonhyeon Station on Line 9 in Seoul until the 15th. Fun and cute episode videos featuring the media poles installed on the street will be broadcast. Consumers who take a 'certification shot' with Wadadagom appearing in the advertisement and upload it to their personal social networking service (SNS) will be entered into a draw to win prizes such as delivery app gift certificates and Bulgari's multipacks.

A Namyang Dairy Products official said, "Wadadagom, who has been active as the Bulgari's brand model since December last year, has been receiving steady interest and love from consumers, so we planned this event," adding, "We plan to further strengthen communication with consumers through fun content that they can enjoy together."

This content was produced with the assistance of AI translation services.