CJ Freshway Signs Business Agreement with Boeun-gun, Chungbuk to Expand Distribution of High-Quality Agricultural Products

Application of Boeun-gun Agricultural Products in Dining Out and Meal Service Channels

CJ Freshway announced on the 6th that it will promote win-win cooperation with Boeun-gun, Chungcheongbuk-do to secure the future competitiveness of rural areas.

(From left) Lee Hyung-seok, Chairman of Boeun-gun Agricultural Association Council; Choi Jae-hyung, Governor of Boeun-gun; Park Sun-ho, Head of Product and Marketing Division at CJ Freshway; and Chae Jin-woong, CEO of JB Farm, are posing for a commemorative photo after signing a business agreement.
[Photo by CJ Freshway]

Boeun-gun is currently promoting the ‘2024 Smart Agriculture Specialized Zone Development Project.’ The purpose is to strengthen rural productivity through the introduction of digital technology, thereby increasing farmers' income levels while proactively responding to future environmental changes.

CJ Freshway provides comprehensive support throughout the entire economic activities of farms, including production, distribution, and sales of agricultural products, to ensure the success of the project. JB Farm is responsible for the dissemination of smart agriculture technology and related infrastructure.

CJ Freshway plans to focus especially on expanding the distribution network of local products. The goal is to supply high-quality agricultural products produced in Boeun-gun at reasonable prices to more than 54,000 food service and catering clients nationwide. Through contract farming with farmers, they plan to maintain transaction prices at appropriate levels even in market environments with large price fluctuations.

Additionally, CJ Freshway is participating in the development process of specialty products using agricultural products, supporting product planning capabilities and sales channels, and is also considering applying raw materials to catering menus to showcase them in group meal facilities and concession businesses.

Jung Sung-pil, CEO of CJ Freshway, said, “We will spare no corporate support so that local communities and farmers can adapt quickly to rapidly changing external environments and focus on securing future competitiveness,” adding, “Through collaboration with various stakeholders, we will build an advanced agricultural product distribution solution system encompassing cultivation technology, commercialization capabilities, distribution sales power, and logistics systems.”

This content was produced with the assistance of AI translation services.