Lock&Lock selects actress Cha Ye-ryun as model: "Will create synergy"
Video Released Online and Offline Starting from the 12th
Lock&Lock announced on the 5th that it has selected actress Cha Ye-ryun as the brand model for its food storage container line.
Actor Cha Ye-ryun appointed as the brand model for Lock&Lock food storage containers
[Photo by Lock&Lock]
Lock&Lock recently completed filming a campaign video with Cha Ye-ryun. The video highlights the advantages of Lock&Lock food storage containers carefully chosen by Cha Ye-ryun.
The video will be released starting from the 12th on Lock&Lock's official website and major online and offline channels, including social media platforms (SNS).
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A Lock&Lock representative stated, “The sophisticated and elegant charm of actress Cha Ye-ryun aligns well with the brand image we pursue, which is why she was selected as the model. Above all, her habit of enjoying cooking for her family fits perfectly with the concept of this food storage container brand campaign, and we expect great synergy.”
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