"Lee Hyori Appears on Lotte ON"... First Premiere of 'Shopping Fantasy ON' Advertisement

Lotte ON is launching its first advertising campaign since its launch by appointing Lee Hyori as its advertising model.

According to Lotte ON on the 4th, it will present an advertising campaign under the theme of 'Shopping Fantasy ON.' This is the first advertisement since the launch of Lotte ON. On the same day, a teaser video was released, and from the 16th, a full-scale advertising campaign will be conducted for two months, mainly on social network services (SNS) and online.

Lotte ON planned its first advertising campaign to increase brand awareness, focusing on its four main vertical services, premium products, and services. In particular, great care was taken in planning the advertising model and video concept to enhance the brand image centered on women in their 30s and 40s, who are the main customer base of Lotte ON. The advertisement features singer Lee Hyori as the model and conveys the message that it is a space that realizes the 'shopping fantasy,' the ideal shopping experience customers have longed for.

The advertisement contains the core message of being 'the optimal space that realizes the shopping fantasy' as a premium shopping platform. The shopping fantasy refers to the ideal that customers desire while shopping, such as wanting to buy good products, being ahead of trends, and receiving premium benefits.

In this advertisement, the moment of turning on the Lotte ON application (app) is likened to switching on a light, and through unreal and splendid visuals reminiscent of a fantasy movie, it shows the meaning and process of shopping on Lotte ON in line with the theme.

To commemorate the first advertising campaign, a 'Expectations Event' will be held until the teaser video is exposed on the 15th. Participation in the event is possible by writing comments about expectations for the meeting between Lotte ON and the advertising model, singer Lee Hyori. Among the participants, various prizes such as 'LG Electronics StanbyME GO' and 'Lotte Mobile Gift Certificates' will be given by lottery.

Lotte ON has been growing by providing stable and highly satisfactory services for about four years since its launch. In fact, since last year, it has introduced vertical services such as beauty, luxury, fashion, and kids, and each vertical proposes reliable products to customers based on product expertise. As verticals have begun to show results in earnest, Lotte ON's operating profit has greatly improved since the third quarter of last year, and sales grew by more than 40% in the second quarter of this year.

Choi Hyun-jung, head of Lotte ON Brand Content Office, said, "Through this 'Shopping Fantasy ON' advertisement, we hope that more customers will visit Lotte ON and have the opportunity to experience the four vertical services and premium products and services."

This content was produced with the assistance of AI translation services.