Daewoong Bio Enters Health Supplement Market... "Launching Brain Health Products"
Launch Symposium to Be Held on the 13th of Next Month
Daewoong Bio is making its debut in the market by launching health functional foods.
Daewoong Bio Health Functional Food Launch Symposium Poster. [Image provided by Daewoong Bio]
View original imageDaewoong Bio announced on the 27th that it will hold a launching symposium called 'ONLY ONE' to officially enter the health functional food (HFF) market on the 13th of next month at 6 p.m. at the JW Marriott Hotel in Seocho-gu, Seoul.
About 150 people, including Daewoong Bio CEO Jin Seong-gon, doctors, pharmacists, and influencers, are expected to attend the launching symposium to participate in expert lectures and product introductions.
Daewoong Bio aims to achieve 100 billion KRW in sales within three years by launching new products based on expert and clinical evidence as a differentiation strategy in the existing HFF market. The company is determined not to be complacent with sales performance in the active pharmaceutical ingredients and finished pharmaceutical products businesses but to discover new cash cows.
Daewoong Bio plans to utilize its technology and know-how in the central nervous system business, where it has already shown prominence. First, it will launch health functional foods related to brain health. The new product will be officially unveiled at the launching symposium on the 13th of next month and was developed incorporating Daewoong Bio’s expertise and the opinions of doctors and pharmacists.
Additionally, it will introduce the next-generation multi-biotics 'Diet Probiotics,' which contains patented probiotics in a single pill, and a 1% premium vitamin containing mastic, one of the world's top three natural antibiotics.
Daewoong Bio plans to pioneer a new area called 'luxury health functional foods' by discovering and applying differentiated raw materials and ingredients in each product. Detailed information about each product will be directly introduced by CEO Jin Seong-gon at the launching symposium on the 13th of next month.
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CEO Jin said, "Daewoong Bio was able to develop differentiated health functional foods by fully leveraging the pharmaceutical expertise and know-how accumulated over 40 years," adding, "Starting with the health functional food brand launching symposium on October 13, we will pioneer the market of 'luxury health functional foods' and grow it into a new cash cow unique to Daewoong Bio."
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