Jangseong-gun and The Born Korea Co., Ltd. Join Hands to Revitalize Traditional Markets

Jangseong-gun in Jeollanam-do has joined hands with CEO Baek Jong-won’s The Born Korea Co., Ltd. to revitalize traditional markets.

The county announced on the 26th that it held a business agreement ceremony at The Born Food Service Industry Development Center in Yesan-gun, Chungcheongnam-do, attended by about 10 officials including Kim Han-jong, Jangseong-gun governor, and CEO Baek Jong-won.

Jangseong County signed a business agreement with The Born Korea Co., Ltd. on the 26th.
[Photo by Jangseong County]

The success case of Yesan-gun played a significant role in the county’s partnership with The Born Korea Co., Ltd.

Since signing a business agreement with Yesan-gun, CEO Baek’s hometown, in 2015, The Born Korea Co., Ltd. has attracted attention for its outstanding achievements in discovering local foods and revitalizing traditional markets.

According to Yesan-gun, the cumulative number of visitors to Yesan Permanent Market reached 1.65 million as of last month this year.

Under the agreement, Jangseong-gun and The Born Korea Co., Ltd. plan to actively cooperate to revitalize the local economy and commercial districts by developing food menus using agricultural and specialty products grown in clean Jangseong, as well as supporting consultations and education by food service experts.

They will also strive to commercialize products linking food and tourism. Jangseong-gun and The Born Korea Co., Ltd. will jointly promote regional publicity and festivals using various media such as broadcasting and YouTube.

They will also work together on the development of five major food streets and food culture content, which are campaign promises of the 8th local government of Jangseong-gun. The ‘Jangseong Five Major Food Streets Project’ designates five streets by region, including the Mirak Complex in the lower reaches of Jangseong Lake, showcasing Jangseong’s unique foods, which has attracted strong local interest.

In addition, they plan to maintain close cooperation for regional industrial development by applying for government and Jeollanam-do support projects.

Baek Jong-won, CEO of The Born Korea Co., Ltd., said, “Jangseong-gun, the center of Honam, has recently gained global attention for Baekyangsa temple food,” adding, “We will help further enhance Jangseong’s value through the development of regionally specialized foods and revitalization of traditional markets.”

Governor Kim Han-jong said, “I expect today’s agreement to be an important starting point for the leap forward of Jangseong’s economy and achieving 10 million tourists,” emphasizing, “Jangseong-gun and The Born Korea Co., Ltd. will do all we can to provide support and cooperation so that we can write a new success story together.”

Jangseong = Asia Economy Honam Reporting Headquarters, Reporter Jo Han-gyu baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.