Samsung C&T Beanpole Launches 'Wear Your Attitude' Campaign

Samsung C&T Fashion Division's traditional casual brand Beanpole announced on the 26th that following last year's 'Dress Properly' campaign, it will carry out the 2023 Fall/Winter season brand campaign with the slogan 'Wear Attitude.'

Beanpole prepared this campaign to solidify its brand identity as 'timeless casualwear' while elegantly appealing the differentiated value the brand offers. Owning Beanpole conveys a message that goes beyond simply wearing clothes, encompassing increased self-esteem and an 'attitude' filled with confidence.

In particular, various campaign contents were planned, focusing on classic items such as quilted outerwear, tweed jackets, tailored long coats, and check pants, proposing styling that properly expresses the attitude Beanpole pursues.

For this fall/winter season campaign, Beanpole will produce videos featuring male and female editions as well as a comprehensive edition, communicating the TPO (time, place, occasion) encountered in daily life with Beanpole in a sophisticated and emotional tone.

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