Shinsegae Department Store Holds 'Shinbaek Members Festa' for Golden Holiday

Shinsegae Department Store announced on the 25th that it will hold a large-scale discount event, ‘Shinbaek Members Festa,’ at all 13 stores nationwide from the 30th of this month to October 15th.

Coinciding with the Chuseok holiday, this event offers abundant discounts and membership benefits to help customers make the most of their holiday bonuses or gift certificates. First, shopping support coupons are provided for payments made with Shinsegae partner cards (Citi, Samsung, Shinhan, Hana, BC Baro). From September 30th to October 3rd, customers can receive a coupon for a 5,000 KRW discount on purchases over 5,000 KRW, and from October 6th to 9th, a coupon for a 20,000 KRW discount on purchases over 100,000 KRW. These coupons can be downloaded once daily during the event period via the Shinsegae mobile application (app) and are valid only on the day of download.

For customers looking to purchase fall and winter clothing, Shinsegae Department Store offers generous ‘Shinbaek Rewards’ that can be used like cash at offline stores. From the 30th of this month to October 3rd, customers who spend a total of 300,000, 600,000, or 1,000,000 KRW at fashion brands will receive 20,000, 40,000, or 70,000 KRW in rewards, respectively. Additionally, a 10,000 KRW discount coupon for purchases over 100,000 KRW at young fashion and sports brands can be obtained through the app.

A cosmetic fair featuring popular brands such as Sulwhasoo, Yves Saint Laurent, Biotherm, and Kiehl’s will also be held. Through the Shinsegae Department Store app, three types of coupons (5,000 KRW, 20,000 KRW, and 30,000 KRW discounts for payments of 100,000 KRW, 200,000 KRW, and 300,000 KRW or more with partner cards) will be distributed. Furthermore, 20,000 free samples of best-selling products from each brand will be offered on a first-come, first-served basis via the app.

During the Shinbaek Festa period, meals and desserts can also be enjoyed at discounted prices. From the 30th of this month to the 9th of next month, coupons ranging from 3,000 to 10,000 KRW usable at the food hall and specialty restaurants will be available through the app. ‘Hot Deal Coupons’ offering 18% to 33% discounts on popular menu items at five participating restaurants and cafes (varies by store) will also be provided.

Exhibitions and pop-ups are also prepared. First, from October 6th to 19th, the ‘LEGO Popup Office’ by LEGO Korea will be held on the first floor of the Shinsegae Department Store main branch. Under the theme ‘Play that Changes Everyday Life, This is Our Superpower,’ this pop-up store is decorated with LEGO assemblies and bricks inspired by office supplies. A goods giveaway event will also take place. Visitors who take photos at the pop-up and post them on social media will receive a LEGO employee ID card. Customers who purchase over 50,000 KRW will be given an employee ID holder made of LEGO bricks.

From October 1st to 22nd, a special exhibition titled ‘Suzume’s Locking Exhibition in SHINSEGAE’ will be held on the basement first floor of Shinsegae Gangnam Store. Suzume’s Locking is an animated film that was released domestically in March and attracted 5.54 million viewers, achieving box office success. This is the first time a themed exhibition is held in Korea. The exhibition will start at Shinsegae Gangnam Store and continue to Centum City (October 27th to November 19th) and Daegu Store (November 24th to December 17th). Tickets are priced at 15,000 KRW and can be purchased via Ticketlink and Interpark. On-site purchases with Shinbaek Members registration will receive a 2,000 KRW discount coupon. Korea-exclusive goods will also be showcased exclusively at the Shinsegae Department Store exhibition.

Lee Seong-hwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “This fall, we have prepared ample Shinbaek Rewards and coupons so customers can enjoy reasonable prices on everything from fashion to cosmetics and food & beverages. With special events such as exhibitions and pop-ups added, customers will be able to enjoy an even more diverse department store outing.”

This content was produced with the assistance of AI translation services.