"These Days It's Wave Spring"... Unique Campaign by Native OTT

[Photo by Wavve]

Domestic online video service (OTT) Wave launched its brand campaign 'These Days, It's Wave Spring' online and offline on the 21st.

The eye-catching campaign, starting with "These days, not Netflix but what spring?" and continuing with "These Days, It's Wave Spring," cleverly transforms familiar advertising copy to capture both humor and meaning, receiving positive responses.

The campaign quickly absorbed the current generation's trend of preferring "multiple subscriptions," using several paid OTT services simultaneously, and actively reflected this in the brand campaign. Notably, it impressively emphasized Wave's unique strengths, such as steady-seller variety shows, daily updated dramas, and retro old variety shows (Yennung) and old dramas (Yedreu).

It highlighted the necessity of Wave for those who, while watching the latest variety show "I Live Alone," suddenly miss the "Infinite Challenge" universe and the "High Kick" series, or who, while watching "Lovers," are familiar with recalling catchphrases and iconic scenes from "What Happened in Bali" or "The Heirs."

The campaign explains that Wave's OTT value lies not only in dedicating specific time slots for viewing but also in the warmth of accompanying all our daily lives and moments, like the TV of the past that breathed life into the living room.

This content was produced with the assistance of AI translation services.