Jinju City Holds Promotion Event for 'Jinju Dream Rice and Pears' in Australia

Promotion and Tasting Events Held at 5 Local Stores

Jinju City in Gyeongnam held a promotional event for Jinju Dream rice and pears at five stores in Australia from the 13th to the 17th to increase farmers' income through the expansion of local fresh agricultural product exports.

Jinju pears are grown in mountains with good drainage, making them juicy, refreshing, and having a good texture. Additionally, the abundant sunlight results in high sugar content. Since their first export to Australia in 2020, they have captured the local taste, leading to a steady increase in export volume.

Moreover, Jinju Dream rice achieved a milestone by exporting 17 tons after shipping 2 tons in its first export to Australia in February, with additional shipments planned for this month.

Photo of signing a mutual cooperation agreement to expand the export market for agricultural products in Jinju.

Generally, rice is known as an agricultural product with high production costs, making export channels difficult to secure. However, alongside the popularity of Jinju pears, Jinju rice has gained a good reputation locally as high-quality rice with excellent taste, resulting in a steady increase in purchase rates.

In an unusual move at this local promotional event, Park Yoon-cheol, the representative of the Jinju City Agricultural Cooperative Rice Association Joint Business Corporation and a producer of agricultural products, personally participated in promotion and tasting events, greatly enhancing trust among consumers and buyers.

Seunghan Trading, which was commissioned to operate this Australian event, runs domestic trade businesses as well as directly managed supermarkets in Australia, and has signed a mutual cooperation agreement to expand the export market for Jinju agricultural products.

Also, CEO Kim is scheduled to visit Jinju to discuss exportable items to Australia beyond rice and pears at the Jinju International Agricultural Food Expo to be held in November.

A city official stated, “We will respond to the rapidly changing export market by focusing on discovering new export items tailored to consumer purchasing patterns,” adding, “We will also do our best to overcome difficult export conditions through active marketing, including eliminating logistics costs.”

This content was produced with the assistance of AI translation services.