Samsung C&T's 'Maison Kitsun?' Launches 'Korea Exclusive' Exclusive Products

Youth Culture Symbol 'Basiti' Concept
T-Shirts, Sweatshirts, Canvas Bags, and More Released

Maison Kitsun?, a French lifestyle brand operated by Samsung C&T Fashion Group, announced on the 21st the release of exclusive products available only in Korea.

Exclusive product photo shoot exclusively presented in Korea by Maison Kitsun?
[Photo by Samsung C&T Corporation]

The showcased products are based on the concept of 'Varsity' (university or college sports teams), symbolizing a bright and healthy youth culture. They pay homage to timeless college sports, serving as a monumental tribute to brotherhood and sportsmanship embodied in the iconic 1990s varsity style, while expressing a special affection and perspective toward Korea in the brand's unique style.

The brand's symbol, the 'fox,' has been reinterpreted with a campus vibe into a new emblem never seen before. Key products include T-shirts, sweatshirts, pants, Oxford shirts, and canvas bags.

Maison Kitsun?'s Korea-exclusive products are sold nationwide at stores and through SSF Shop, Samsung C&T Fashion Group's fashion and lifestyle specialty mall.

This content was produced with the assistance of AI translation services.